On the evening of December 5, 2016, the 36th Anniversary Dinner of The Cosmetic & Perfumery Association of Hong Kong Ltd was launched with the theme of “Created by Hong Kong” and opened at the Kowloon Bay International Trade and Exhibition Center. The officiating guest list was unprecedented, including Director Su Jinliang of the Bureau of Commerce and Economic Development many elite chairman and presidents.

Mr. Jacky Sit, the vice president of the association, led the La Estephe team and was invited to participate in the dinner.

“Made of Hong Kong, Made Hong Kong". With the theme of nostalgic Hong Kong in the 1950s, every scene decoration of the venue exudes a rich old Hong Kong style. The invited guests are dressed up, and the whole scene is beautiful, as if crossing the hippie and charming fifties.

Looking back on 2016, towards 2017, it is a crucial moment for The Cosmetic & Perfumery Association of Hong Kong Ltd.! In 2016, in response to the initiative of the National Economic Policy [Belt and Road], Vice president of The Cosmetic & Perfumery Association of Hong Kong Ltd ,  Mr. Jacky Sit, who is also Chairman of the [ASEAN Business Development Committee], has led the members of the association to participate in the 12th Malaysia beauty exhibition and the 13th China Small and Medium Enterprises Fair will show the world the persistence and belief of Hong Kong companies.

As the benchmark of The Cosmetic & Perfumery Association of Hong Kong Ltd, Mr. Jacky Sit has actively explored the Asia-Pacific market since the establishment of the "ASEAN Business Development Committee" and has received the support of many peers. For the opportunity of this dinner, the association awarded Mr. Jacky Sit, Chairman of the [ASEAN Business Development Committee], who has made outstanding contributions in 2016, with medals for encouragement and recognition.

Going on to 2017, The Cosmetic & Perfumery Association of Hong Kong Ltd will continue to adhere to the [One Belt, One Road] initiate, and will participate in the 46th China (Guangzhou) International Beauty Expo and the 22nd China Beauty Expo in March and May respectively, and set up [Hong Kong Pavilion], further promote the essence of Hong Kong corporate culture to the whole country.

In order to support the dinner, members of the association have placed their own word-of-mouth products as a meeting gift for each guest. Mr. Jacky Sit specially selected La Estephe's hot-selling products--the Turritopsis nutricula Revitalize Facial mask series-Hydrating mask, not only to thank the guests for their support in the past year, but also to let the industry feel the persistence and care of the company.

The 1950s was the era when Hong Kong's economy and culture flew together. Like La Estephe, which inherits the essence of The Cosmetic & Perfumery Association of Hong Kong Ltd, it is in a golden age of rapid development. Since Mr. Jacky Sit served as the Vice President of the association, he not only insisted on the excellent quality of Hong Kong's products, but also focused on the cultural edification of the entire Hong Kong beauty industry. He has always been united in the industry, leading the industry to innovate and change, and training talents for the industry.

At the end of the dinner, it also opened the prelude of The Cosmetic & Perfumery Association of Hong Kong Ltd 's march to the whole country in 2017! Tonight, is bound to a sleepless night, and it is rare that Hong Kong’s beauty industry leaders will gather together to exchange their views on the industry, sum up experience and look forward to the future, gain a mutual understanding and trust, and confidently meet the new challenges in 2017!

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