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Brand Activity丨La Estephe & SaSa Ladies’ Purse Day: Jointly Fulfilling the Beauty Event

PubDate:2019-11-05   Author:   Views:1252

Inherit the beauty and jointly build the fashion. On November 3, the 15th“Sa Sa Ladies’ Purse Day” sponsored by Sa Sa International was officially opened at Sha Tin Racecourse in Kong Kong. As one of the top ten international brands invited, La Estephe participated in the Sa Sa horse racing event and hosted the “La Estephe Handicap”, helping to perfect the “Sa Sa Ladies’ Purse Day”.



The History and Present of Ladies’ Purse Day



Derived from the Ladies’ Purse Race established in England in the 18th century, the Ladies’ Purse Day was held in Hong Kong for the first time in 1846, and it is the oldest tournament in Hong Kong horse racing circle, 38 years earlier than the founding day of The Hong Kong Jockey Club. More than a hundred years ago, the ladies who participated in the “Ladies’ Purse Day” were all dressed up for the silent contest. After more than 100 years of development and inheritance, it has developed into the “Sa Sa Ladies’ Purse Day” which is now a world-renowned fashion leader. Since The “Sa Sa Ladies’ Purse Day” has been officially held in 2005, combining the beauty with horse racing successfully. Today, it is not only a fashion exchange between celebrities and ladies, but a fashion show on the international stage which has become a grand event in Hong Kong’s fashion circle to inherit beauty and jointly build fashion.


◆Many ladies, celebrities, international gentlemen and fashion elites from political, business and horse-racing circles were invited to support and participate in this annual international fashion exchange event. The Image Ambassador for this session of “Sa Sa Ladies’ Purse Day” is Cheung Hei Man(Kelly Cheung), the goddess of grace.




◆Top fashion design brings infinite surprise. Cooperated with international fashion designer, “Sa Sa Ladies’ Purse Day” designed a delicate hat for every lady entering the venue.



◆Dr. Simon Kwok Siu Ming, chairman and chief executive officer of Sa Sa International Holdings Limited delivered a welcome speech at the press conference of the 15th“Sa Sa Ladies’ Purse Day” and unveiled this year’s beauty event.



◆The steeds galloped forward. Sponsored by La Estephe, the “La Estephe Handicap” ignited the whole atmosphere. Finally, the Cordyceps won the champion of “La Estephe Cup”. In addition, there were races named by other international brands, including L’Oreal, Kate Tokyo, Kose cosmoport, canmake, SUSE program, Revlon, Ahava and Eleanor and those races were also very exciting.



◆With the toast and photo taken at the end of the meeting, this session of “Sa Sa Ladies’ Purse Day” has draw to a successful close. It successfully combined the beauty with the horse racing, highlighting the characteristics of “Sa Sa Ladies’ Purse Day”, which is a combination of fashion, nobility and beauty and it further extended the inheritance of beauty to the future and the world.




As a Swiss high-end skin care brand, La Estephe has always kept in mind the inheritance spirit of Swiss fashion aesthetics. Over the past 20 years, La Estephe has been dedicated to the scientific research and innovation of biotechnology, creating pure, safe and effective Swiss quality. It is bound to pass on beauty to the end and create a beautiful and exquisite life for thousands of women.

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